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About Me (And Why You Should Hire Me)

In today’s fast-paced digital world, finding a marketing expert who truly understands your business and its unique needs is more challenging than ever. My name is Mark Campbell, and for over 20 years, I’ve been helping businesses navigate the complexities of online marketing to achieve measurable, sustainable growth. My career has spanned various industries, from highly-regulated financial and legal sectors to medical, music, and franchise businesses, working with companies of all sizes—from one-man startups to global enterprises.

My experience isn’t limited to a single marketing channel. I’m a highly-skilled digital marketing expert with a comprehensive toolkit that includes online marketing, copywriting, proofreading, paid media, search engine optimisation (SEO), and pay-per-click (PPC) advertising. I’ve also managed offline marketing aspects, such as planning events, conferences, and producing physical literature. This diverse background allows me to craft holistic strategies that integrate both digital and traditional marketing efforts for maximum impact.

Why Hire Me?

In 2025, finding the right marketer is tougher than ever. The old rules no longer apply. While almost everyone knows the basics – from running Facebook ads to writing SEO blogs – that knowledge alone doesn’t move the needle. You don’t just need someone who knows the steps; you need someone who knows how to make your brand stand out.

I Don’t Just Execute Tasks; I Bring Creativity

This is the fundamental difference between a marketer who follows a template and one who crafts a unique, memorable experience for your audience.

  • Anyone can manage your Google Ads, but not everyone can write an ad so compelling that people have to click.
  • Anyone can send an email, but not everyone can craft a subject line so intriguing that people have to open it.
  • Anyone can post on social media, but not everyone can tell a story so powerful that people care about your brand.

Beyond the Checklist: What I Bring to the Table

I go beyond the standard list of skills to understand the heart of your business. My approach is rooted in understanding your brand’s unique personality and translating that into a marketing strategy that truly connects with your customers.

  • Strategic Insight: I don’t just look at a campaign; I look at your entire business. My goal is to create a cohesive strategy where every piece of marketing—from a blog post to a social media ad—works together to build your brand and drive your business forward.
  • Audience Empathy: I take the time to truly understand your audience. What are their pain points? What motivates them? By getting inside their heads, I can create messages that feel personal and relevant, not generic and automated.
  • Results-Driven Creativity: Creativity isn’t just about making things look pretty; it’s about making them work. I focus on crafting ideas that not only capture attention but also deliver measurable results. Whether it’s an increase in website traffic, a higher conversion rate, or a stronger brand presence, my work is always tied to your business goals.

When you hire me, you’re not just getting a list of skills. You’re getting a strategic partner who is dedicated to making your brand unforgettable.

Let’s work together to build something that truly stands out.

My Journey: From In-House to Freelance

My career has provided me with a unique perspective, having worked both in-house and as a freelance consultant. This dual experience has given me insight into the different needs of businesses at various stages of their growth.

Freelance: Ribble Valley Marketing (April 2022 – Present)

I established Ribble Valley Marketing to offer my expertise to a variety of freelance clients. My work during this time has primarily focused on content creation, proofreading, and SEO for companies in the debt and legal sectors, often stepping in to fill the role of an in-house marketing team.

Some of my key contracts and achievements during this period include:

  • KAR Ltd: For this new company in the debt sector, I was on a fixed-term contract focusing on website creation, paid advertising (Facebook/Meta, Google, TikTok), and lead generation. A key achievement was reducing their cost per lead from £200 to just £30 within a few months.
  • Baker & Coleman Solicitor: I worked with this legal firm on a fixed-term contract and retainer basis. My work included creating a new website with a fresh, modern look and SEO-friendly content, as well as designing Facebook campaigns to generate leads for hearing loss and housing disrepair claims.
  • School of Electronic Music in Manchester (SEMM): I provided consultation on their new Google/Meta ad campaigns and offered mentoring to their new in-house marketer.
  • Speir Buchan: I worked with this new Scottish solicitor firm specialising in medical negligence cases, assisting with their website and generating leads through Facebook.

I have successfully implemented online review systems and created many new websites for my clients during my freelance career.

Head of Marketing: Assist UK Group / Concillio Ltd (February 2018 – April 2022)

I was brought on by Assist UK Group, a leading financial services company, to manage all of their in-house marketing. The company was later acquired by Concillio Group, which was, at the time, the second-largest financial services company in the UK.

My responsibilities included:

  • Website creation and branding.
  • Search engine optimisation (SEO).
  • PPC and paid media campaigns.

My key achievements in this role were significant. I made it possible for all leads to be generated in-house through Facebook, Google Ads, and organic marketing—a first for the industry. This successful lead generation strategy grew the company to a point where they were purchased by the Concillio Group. I also successfully rebranded the Concillio Group without any loss of their current customer base.

Freelance: Creative Critters (June 2016 – February 2018)

As a freelancer under the name Creative Critters, my work included PPC, content writing, flyer design, and editing a series of e-books.

My main contracts during this period were:

  • Manchester Midi School: I was on a fixed-term contract for one of the country’s largest electronic music schools, focusing on content creation, SEO, and PPC strategies and campaigns.
  • Hakim Group: For this nationwide chain of opticians I worked on a retainer concentrating on PPC and website localisation.
  • Ossur UK: I worked with this leading orthopaedic and prosthetic company on site content for both their B2B and B2C customers, paid advertising, and creating their first web-shop.

Online Marketing Supervisor: Aspray Ltd. (June 2015 – May 2016)

Aspray Ltd. is a national franchise specialising in building insurance and property reinstatement. I was responsible for managing the marketing for both sides of the business: selling new franchises and generating work for existing franchisees.

Key responsibilities and achievements included:

  • Creating unique, engaging copy for franchise sales sites and newsletters.
  • Managing the franchise PPC campaign and transforming it into a viable source of leads.
  • Writing informational copy for potential customers and pushing services to prospective contractors.
  • Handling all of the franchisees’ marketing needs, including social media, blog content, and designing leaflets and car decals.
  • I transformed the PPC campaigns and reduced their cost by over 80% while increasing the lead quantity without an increase in budget.
  • All copy was produced while operating within the strict guidelines of the Financial Conduct Authority (FCA) and the British Franchise Association (BFA).

And There’s More…

My practical experience is backed by formal qualifications and a commitment to ongoing learning. I hold an English Literature BA (Hons) from the Open University and have numerous Google certifications, including:

  • Search Qualification.
  • Google Ads Video Qualification.
  • Google Ads Measurement Qualification.
  • Google Ads Display Qualification.

My key skills include SEO, Google Ads, front-end development, lead generation, Google Analytics, content writing, proofreading, digital strategy, Meta Ads, data analysis, and social media.

With over two decades of experience, I’ve worked on projects ranging from small brochure-style websites to full e-commerce sites for international companies. Whether you need a full-scale digital strategy or targeted help with a single marketing channel, my experience across diverse sectors and company sizes equips me to help your business achieve its goals. I’m dedicated to providing expert, reliable marketing services that deliver a real return on your investment.